Kate Sinha and Stefan Ruitenbeek, the core creators of KIRAC, pose for Volkskrant newspaper with two sculptures by artist Wout Neutkens. Photo: Erik Smits

What is Keeping It Real Art Critics?

In their films, KIRAC bounces into institutions, art dealers, artists, and other members of the cultural establishment, creating new artistic territory as they go. The recurring characters are living out their own cultural/mythological search for truth. Kirac is a loosely orchestrated, and meticulously assembled perspective on the different ideological and cultural frameworks that define our time. Every episode defines a specific mentally projected ‘problem’ and instead of solving the problem ideologically, Kirac ‘shows’ the labyrinths of thought and their institutionalised and sometimes enforced hierarchies. 

Recurring characters

Stefan Ruitenbeek –  Director and main editor of KIRAC. His compulsive tendency to film and capture his environment is maybe the most rudimentary condition that made KIRAC come to life. This environment is art and the art-world and his friends and enemies. They form the themes and character for KIRAC. Stefan was born in 1982, Breda, The Netherlands.

Kate Sinha – Artist, 1988, Deventer. (Click for artist page)

Tarik Sadouma (Click for artist page)

Paul van Esch (Click for his homepage)

Gerda Jonkerman (See KIRAC Episode 14, Problem Child)

Other notable characters

Stefan Simchowitz – Main character of KIRAC 8 ‘The Art of Stefan Simchowitz’

philip van den hurk –  Eccentric business man. Famous for not wearing socks and wanting for his name to be written without capitals. He guided the KIRAC team into the VanAbbe museum for KIRAC Episode 16.


People often ask for Kirac’s poëtica. What are your rules for art? The answer lies primarily in the shape of the Episodes themselves, but in this text-piece about Ayn Rand, Kate Sinha articulates a poëtica that applies to KIRAC. (Click here to read the text, it’s in Dutch, translation is under way)


Click here to read about the art and philosophy that influenced KIRAC.


Between 2016 and 2018, 500.000 people have watched KIRAC for 50.000 hours. People from inside and outside the art-world, higher and lower education levels. Various income-categories and political backgrounds. 51% procent Dutch and 49% from the rest of the world. 60% male and 40% female. 

From that wider audience, KIRAC Episodes attract specific individuals who become part of our creative proces. They enrich the KIRAC discours in the background, become actors, participants and investors in Episodes.

Partners and Sponsors

Paul van Esch & Partners
Mondriaan Fonds



Social Media



Stefan Ruitenbeek, Keeping It Real Art Critics, KIRAC
Amsterdam, The Netherlands

KvK (Chamber of Commerce): 62934937
Btw (VAT): NL152060297B02

ING Bank, Nederland
IBAN: NL65INGB0007061032

Kate Sinha
Amsterdam, The Netherlands

KvK (Chamber of Commerce): 66909112
Btw (VAT): NL125184438B01

ING Bank, Nederland
IBAN: NL16INGB0008908115

Stichting De Intocht van de Geniale Kunstenaar, IGK
(Foundation The Arrival of the Genius Artist)
Directors: Paul van Esch, Stefan Ruitenbeek

Prins Hendrikkade 132 A,
1011AR Amsterdam
The Netherlands

KvK (Chamber of Commerce): 72212187
Btw (VAT): NL859032061B01

ING Bank, Nederland
IBAN: NL96INGB0008469981


This website was made by Tijm Lanjouw
Link to old website