Kate Sinha and Stefan Ruitenbeek, the core creators of KIRAC, pose for Volkskrant newspaper with two sculptures by artist Wout Neutkens. Photo: Erik Smits

What is Keeping It Real Art Critics?

In their films, KIRAC bounces into institutions, art dealers, artists, and other members of the cultural establishment, creating new artistic territory as they go. The recurring characters are living out their own cultural/mythological search for truth. Kirac is a loosely orchestrated, and meticulously assembled perspective on the different ideological and cultural frameworks that define our time. Every episode is defined by a specific mentally projected ‘problem’ of which Kirac shows the labyrinths of thought and their institutionalised hierarchies. 

Tell me more…

In 2016, keeping it real art critics was first heard of when a mysterious video project surfaced on YouTube: a short film in which the creators Stefan Ruitenbeek and Kate Sinha used a well-constructed yet playful argument to annihilate the work of award-winning artist Saskia Noor van Imhoff. Further episodes have popped up since, each one showing the careful dissection of a specific case related to either art or artist. A throng of die-hard fans now follows this process with a mixture of pleasure and horror.

KIRAC is in search of love, in the form of truth. It uses that sincerest and most impossible Enlightenment fetish of all: dialectics. In other words, the belief that the truth can and will emerge only from reasonable discussion; the belief, therefor, that discussion and criticism is always permitted, and that in the end, each opponent is really an ally in this overriding search for truth. An impossible ideal, for people don’t want reason, people want to win, and the truth will always serve this purpose. KIRAC is no exception.

In lieu of real adversaries, KIRAC has become proficient in building imperfect enemies into nearly worthy opponents. Episode 6 on Renzo Martens (the artist who wants to gentrify the jungle) is a good example: in 45 minutes, Renzo’s character is wildly overrated and then thoroughly crushed on that very premise. The real Renzo is a lot less impressive than the KIRAC episode would have you believe. KIRAC’s continuous goal, then, is to go above and beyond the art it’s discussing, leaving the viewer with more than just a deconstructed work of art. Meanwhile, its enemies grow bigger and more advanced and the stakes are ever higher. Only time can tell if KIRAC will succeed in transforming fiction and belief into reality.

Paul van Esch (Art Advisor) about KIRAC

“Kirac is one of the most promising projects in recent years. Rebellious, perversely funny and crazy independent. Exactly what the art world, which suffocates itself following and examining its own codes, needs. Watching those same codes and sources be questioned so exactingly is painful and hilarious at the same time. Kirac has the potential of growing so much bigger and evolving into a great and profound work of art on the psychology of our time, using the art world, the artist, the work and their environment as metaphors. These are the only art films I watch through to the end. The fact that this film has an art dealer (Stefan Simchowitz, Episode 8) as its subject is an added bonus.”

Recurring characters

Stefan Ruitenbeek –  Director and main editor of KIRAC. His compulsive tendency to film and capture his environment is maybe the most rudimentary condition that made KIRAC come to life. This environment is art and the art-world and his friends and enemies. They form the themes and character for KIRAC. Stefan was born in 1982, Breda, The Netherlands.

Kate Sinha – Artist, 1988, Deventer. (Click for artist page)

Tarik Sadouma (Click for artist page)

Paul van Esch (Click for his homepage)

Gerda Jonkerman (See KIRAC Episode 14, Problem Child)

Other notable characters

Stefan Simchowitz – Main character of KIRAC 8 ‘The Art of Stefan Simchowitz’

Hans Janssen – Mondriaan specialist, main character in KIRAC 10

Bert Kreuk – Art collector, main character in KIRAC 12

philip van den hurk –  Eccentric business man. Famous for not wearing socks and wanting for his name to be written without capitals. Makes his first KIRAC appearance as ‘King Philip’ in KIRAC  Episode 16.


People often ask for Kirac’s poëtica. What are your rules for art? The answer lies primarily in the shape of the Episodes themselves, but in this text-piece about Ayn Rand, Kate Sinha articulates a poëtica that applies to KIRAC. (Click here to read the text, it’s in Dutch, translation is under way)


Click here to read about the art and philosophy that influenced KIRAC.


Between 2016 and 2018, 500.000 people have watched KIRAC for 50.000 hours. People from inside and outside the art-world, higher and lower education levels. Various income-categories and political backgrounds. 51% procent Dutch and 49% from the rest of the world. 60% male and 40% female. 

From that wider audience, KIRAC Episodes attract specific individuals who become part of our creative proces. They enrich the KIRAC discours in the background, become actors, participants and investors in Episodes.

Partners and Sponsors

Paul van Esch & Partners
Mondriaan Fonds



Press Room

KIRAC Images for press and others to use

Social Media



H.J.E. Wenckebachweg 49F
1096 AK Amsterdam

KIRAC Space on Google Maps


Stefan Ruitenbeek, Keeping It Real Art Critics, KIRAC
Amsterdam, The Netherlands

KvK (Chamber of Commerce): 62934937
btw-id (VAT): NL001777492B79
Ob-number: NL152060297B02

ING Bank, Nederland
IBAN: NL65INGB0007061032

Kate Sinha
Amsterdam, The Netherlands

KvK (Chamber of Commerce): 66909112
Btw (VAT): NL125184438B01

ING Bank, Nederland
IBAN: NL16INGB0008908115

Stichting De Intocht van de Geniale Kunstenaar, IGK
(Foundation The Arrival of the Genius Artist)
Directors: Paul van Esch, Stefan Ruitenbeek

Prins Hendrikkade 132 A,
1011AR Amsterdam
The Netherlands

KvK (Chamber of Commerce): 72212187
Btw (VAT): NL859032061B01

ING Bank, Nederland
IBAN: NL96INGB0008469981


This website was made by Tijm Lanjouw
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